To make exercise irresistible
To drive product marketing efforts. You’ll work with Product, Sales and other teams to develop effective marketing strategies, promotional content and sales materials for core Virgin Active products. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
8+ years proven experience as a Product Marketing Manager, Brand Manager or similar role
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Analytical mind and strong quantitative skills
BComm/BSc/BA in Marketing, Communications, Engineering or similar field
Team player with collaborative mindset, while being motivated to work independently and proactively on projects through all stages
Thrive in fast-paced environments, enjoy working on developing-stage projects (with a clear vision for the ‘big picture’
Possess genuine interest in our mission to build a more active society
To always do your bit towards achieving our Vision of being The World’s Most Loved Exercise Brand; to live and role-model our Values of Insatiable Curiosity, Delightfully Surprising, Heartfelt Service, Red Hot, Smart Disruption and Straight Up; and to bring to life our People Promise of Be Yourself and Go Together, Work Hard and Dream Big
To Understand current and planned company products
Translate technical details into benefits for the user
Follow and analyze market trends to position products
Craft compelling messages across marketing channels (landing pages, ad campaigns, sales materials, blogs, in-club TV, apps)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Evaluate projects using relevant KPIs and feedback from existing and prospective customers
or to apply for this vacancy.
Virgin Active SA is committed to transformation and meeting the objectives of the Employment Equity Act.
Meeting our employment equity goals will be taken into account in our recruitment decisions.
Favourable consideration will be given to people living with disabilities.